Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services. To date, our services have helped our clients generate more than $6 billion in revenue and over 7.8 million leads for our clients. They’ll be engaged with your business and learn more about you. It’s a great opportunity to capture leads you may not reach otherwise.
And you shouldn’t just include them for the sake of it—they should also be valuable for users. And there’s no specific “keyword density” you should be aiming for. Imagine that you have a page that Google THINKS is about a specific keyword.
Having Lots of Backlinks is More Important than Quality Content
Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added. To combat this you can make use of a concept called “keyword clustering”.
Make Sure Your Site Is Mobile-Friendly
High-quality content (On Page) can attract high-quality backlinks (Off Page), and vice versa. Thus, focusing on only one aspect can limit your site’s potential to achieve higher rankings and visibility. Off Page SEO encompasses actions taken outside of your own website to impact your rankings within SERPs. This aspect of SEO focuses on building the site’s reputation and authority, which heavily influences how search engines view your site. Ranking higher in search results can seem impossible for small businesses.
We work with personal injury lawyers as well as many other fields of practice and understand the intricacies SEO Anomaly of creating expert-level legal content that ranks and informs. If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well. Ranking for your target keyword can also be extremely competitive in some industries, and a well-planned strategy is necessary to achieve those highly desirable rankings. In addition to improving existing pages, we offer fully optimized content creation using a similar process. Our team can create new pages highlighting new products or service locations, helping boost your search visibility.
Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms. Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus.
On-Page SEO
- Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines.
- The review of these metrics will provide you with a bigger picture of your site’s overall performance.
- Internal links are links from one page on your site (page A), to another relevant page on your site (page B).
They offer users a more informative preview of your page directly in the search results. Including keywords in your URL can signal to Google what your page is about. And parts of your URL can appear in search results, meaning optimized URLs can help users understand what your page is about too. Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag.
Staying on top of what’s working right now is your best chance at creating content people actually want to consume. And those links show Google that our content is well-referenced and trustworthy. Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords. When you add these, you can stand out from others in the search results.
